USE OF ARTIFICIAL INTELLIGENCE IN ENGLISH LANGUAGE EDUCATION: OPPORTUNITIES AND PROSPECTS

Abstract

The purpose of this study is to analyze the use of artificial intelligence (AI) technologies in English language education in Kazakhstan. The relevance of the research is determined by the growing need for English language proficiency and the rapid development of AI, which offers new tools for education. The study evaluates the effectiveness of various applications and web services (such as Duolingo, Babbel, Speechling, Pimsleur, Google Translate, ChatGPT, Grammarly, Quizlet) in improving students’ language skills. The use of these technologies provides opportunities for personalized learning tailored to each student’s proficiency level and needs, thereby enhancing the quality of education. The methodology includes a student survey and a comparative analysis of the digital tools in order to identify the most effective ones. The results of the study show that integrating AI-based applications can significantly increase motivation and performance in language learning. Among Kazakhstani learners, Duolingo and Google Translate proved to be the most popular, while ChatGPT and Grammarly were highly rated for their usefulness in developing speaking and writing skills. The findings confirm the potential of AI technologies and enable the formulation of recommendations for their implementation in the educational process.